TVXQ, an acronym for Tong Vfang Xien Qi, is a South Korean pop band formed under SM Entertainment in 2003. In South Korea they are known as Dong Bang Shin Ki, often abbreviated as DBSK; they were later introduced in Japan as Tohoshinki under the Avex sub-label Rhythm Zone in 2005. Their name translates as "The Rising Gods of the East".